Today brings the launch of Vaultik, the first Web3 luxury fintech solution to combine EU regulation compliant, blockchain secured digital ID with e-certificate of ownership and on-chain insurance. It protects luxury goods and connects brand and customer to enhance post-sale experience throughout the lifecycle of a product.

Vaultik is an evolution of Mintouge, one of eight Web3 start-ups in the inaugural Dream Assembly Base Camp accelerator program by FARFETCH and Outlier Ventures.

Vaultik’s Meta and Bloomberg alumni founders, have also announced a $2.5 million seed funding round led by Ken Cron’s The Operating Group.

Co-founder and CEO Pietro Novelli describes Vaultik as a “digital vault.”

You might remember your grandmother taking her treasured jewelry and valuable items to a bank deposit box for safekeeping,” he told me. “Vaultik revolutionizes that concept for the digital age. It protects your belongings via cutting-edge blockchain technology like an invisible shield and unlocks incredible new opportunities and experiences.”

Once a brand implements Vaultik’s white label solution, the e-certificates are generated by proprietary technology which affects and certifies transfer of ownership via a single line of code. Novelli notes that said tech allows for “one of the shortest onboarding times in the industry.

Crucially, the plug-and-play solution — easily integrated with a brand’s existing e-commerce infrastructure — does not require the use of payment gateways, cryptocurrency or NFT wallets.

This ensures that it’s easy to use for any existing customer base,” says Novelli, adding that “purchasers can also access its benefits via Vaultik’s own mobile app.”

The solution “aligns perfectly with The Group's vision for investing in cutting-edge technologies that drive positive change,” The Operating Group CEO, Ken Cron, said in a statement.